Our Story
Herba's story began in 2003, when our family saw a need for high quality supplements to be available in Canada. We wanted to create supplements with real, natural ingredients that you could trust.
What started as a small Canadian family effort has grown into a brand that offers offer over 85 carefully crafted products, each sourced from the finest ingredients around the globe. Our unwavering commitment to purity means we reject shortcuts, ensuring that every supplement meets our exacting standards and Health Canada's strict requirements.
With over two decades of experience, we have earned the trust of millions of Canadians, establishing ourselves as Canada’s trusted natural supplement brand. Our mission is to empower you to reach your health goals naturally.
Join the Herba family and experience the genuine care and dedication that set us apart in a market saturated with fleeting health trends. We are passionate about helping you live your best life with products you can trust.
Our Team
Meet Peter
Peter Moon is the visionary behind Herba — a father of two young boys, a Schulich School of Business grad, and a former CPA who spent years in the life insurance industry as a Director at one of Canada's largest life insurers. That experience gave him something unexpected: a deep appreciation for preventative health, and a front-row seat to just how many effective, well-researched solutions simply weren't making it to Canadian shelves.
When the opportunity came to take over the family business, Peter saw a chance to put those insights to work. Today, he spends his days digging through the research to find the "missing links" in Canadian health aisles — making sure every Herba product fills a real, documented need rather than just adding noise. "Being able to offer Canadians products made right here at home is incredibly fulfilling," he says. For Peter, it all comes back to transparency and local pride: knowing exactly what's going into your body and where it came from.
Meet Jane
Bringing the clinical heart to the family business is Peter's sister, Jane Moon. A graduate of the University of Toronto’s Leslie Dan Faculty of Pharmacy, Jane built the clinical foundation that still guides her work today. She began her pharmacy career on the front lines of patient care, supporting Canadians through everything from minor ailments to complex chronic autoimmune conditions. Those experiences shaped her belief that health advice should be clear, thoughtful, and grounded in solid evidence.
Today, Jane brings that same professional rigor to Herba. She oversees product quality, reviews ingredient selections, and ensures every formula reflects the high professional standards she upheld in clinical practice. Her goal is simple: evidence-based wellness that helps Canadians make informed, confident decisions about their health.
Outside of work, Jane is a busy mom of two and a regular at the gym. And when the house finally goes quiet at night, you’ll often find her back at her computer, personally answering customer product questions because staying connected to the Herba community is how she ensures the brand stay true to its heart.
Embark on Your Wellness Journey
Unleash the power of nature with Herba's premium herbal supplements. Join us in embracing a healthier lifestyle and achieving your wellness goals. Dive into our products and elevate your well-being naturally.
Questions?
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Customer service
info@herbahealth.ca